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Gerald Lovelace

About

A creator, builder, educator, and entrepreneur.

My career spans dance, entertainment, education, filmmaking, design, business ownership, and technology. The thread through all of it: connecting creativity with technology, and building tools, experiences, and spaces that help other people create.

Based in
Connecticut, USA
Founder of
The Lab Creative Studio · Lovelace Productions LLC
Built
ChoreoPocket · The Lab App · Slide & Sync · HeadDirector
Gerald Lovelace, professional portrait on a neutral background
Gerald Lovelace in a dynamic dance pose

01Creative beginnings

Movement first.

Dance came first — choreography, performance, and the discipline of teaching other people to move. Alongside it, I started picking up cameras, learning to shoot and edit, and developing an eye for visual production.

In 2010, while attending the University of New Haven, I founded Monsoon Dance Crew. It was an early lesson in building something from nothing and leading a group of creative people toward a shared goal.

Gerald Lovelace, full-body creative portrait in the studio

02Building a career

Teaching, choreographing, filming, editing.

Over the following years I taught hundreds of dance classes and choreographed for dancers, performances, showcases, events, and creative productions. I founded and direct DNA and DNA Jr, my dance performance and training programs, and have taught as part of Yale University's Everybody Dances programming through the Schwarzman Center.

At the same time I was filming and editing — thousands of dance class videos, plus music videos, dance films, promotional content, event coverage, and commercial media. Fifteen-plus years of production work shaped how I think about storytelling in every medium.

Gerald Lovelace in front of The Lab's neon sign

03Entrepreneurship

Building the rooms where it happens.

Lovelace Productions LLC became the home for my production and creative-services work. Then I founded The Lab Creative Studio in Cheshire, Connecticut — a creative dance studio offering education, choreography, training, and a community for dancers of different experience levels. I built its brand, teach and choreograph there, direct the creative programming, and run the business.

Gerald Lovelace, portrait with glasses

04Technology and innovation

If the tool doesn't exist, build it.

I taught myself software development to solve problems I kept running into as a creator and educator. That led to ChoreoPocket — a choreography and dance-teaching platform I founded, designed, and developed, launched on iOS — as well as The Lab App, Slide & Sync for macOS, and HeadDirector.

I don't just conceptualize products. I build them.

Gerald Lovelace, professional portrait on a neutral background

05My approach

Creativity, technical skill, storytelling, and business — together.

My disciplines aren't separate careers. Choreography taught me structure and timing; filmmaking taught me how to frame an idea; design taught me clarity; running businesses taught me what actually ships. Software is where all of it meets.

Whatever the medium, the goal is the same: make the idea real, make it good, and make it useful to the people it's for.

Career timeline

Milestones

A working timeline — dates marked TBD are being confirmed and will update as they're added.

  1. 2010

    Dance

    Founded Monsoon Dance Crew

    Started the crew while attending the University of New Haven.

    Milestone 1
  2. 2013

    Business

    Founded Lovelace Productions

    Production and creative services: video, photography, creative direction, motion graphics.

    Milestone 2
  3. 2019

    Business

    Opened The Lab Creative Studio

    A creative dance studio in Cheshire, Connecticut.

    Milestone 3
  4. 2021

    Film

    "This Day"

    Directed, shot, and edited a musical concept video later recognized with a film festival award.

    Milestone 4
  5. 2023

    Business

    Featured on FOX61 Creative Futures

    Television feature in connection with The Lab Creative Studio.

    Milestone 5
  6. 2023

    Film

    "Feel It" — Briana Maia

    Filmed and produced a video-game-styled music video.

    Milestone 6
  7. 2023

    Dance

    The Bushnell — Briana Maia

    Choreographed Briana Maia's performance with interactive video screens at the Bushnell Performing Arts Center in Hartford.

    Milestone 7
  8. 2024

    Dance

    Founded DNA and DNA Jr

    Dance performance and training programs — choreography, training, and creative direction.

    Milestone 8
  9. 2025–26

    Dance

    15 competition awards

    Placements and special recognition across six competitions, including StarQuest, Monsters of Hip-Hop, and Dynamic Performance Challenge.

    Milestone 9
  10. 2026

    Technology

    ChoreoPocket launches

    Founded, designed, and developed a choreography and teaching platform for iOS and Android.

    Milestone 10
  11. 2026

    Business

    The Lab 3.0

    Recreated The Lab Creative Studio from the ground up.

    Milestone 11

What I do

From Movement to Motion to Technology.

  • 01

    Creative Director

  • 02

    Choreographer

  • 03

    Dance Educator

  • 04

    Entrepreneur

  • 05

    Filmmaker

  • 06

    Videographer & Photographer

  • 07

    Software & App Developer

  • 08

    Graphic Designer

Have Something in Mind? Let's Create.

Choreography, creative direction, film, photography, software — or something that doesn't fit a category yet.